To “Zoom” or Not to “Zoom”?

Over the past two years we saw a tremendous rise in the use of video conferencing. Platforms such as Zoom, Skype, and Google Meet are dominating in-person interactions and thereby altering corporate culture. Search impressions for web and video call software increased by 500% in the first four months of the COVID-19 pandemic (source: TrustRadius) and 60% of employees participated in video meetings more in 2020 than 2019.

These technology trends have significantly impacted how we interact with one another, but is this extreme departure from inperson connection, leading to burnout? Are we becoming “Zoom” fatigued? I think maybe…well, Happy New Year, regardless!

Just one year ago…in 2021, businesses saw their employees becoming more resilient and content, with this new means of communication, most organizations were forced to restructure their operations. This new approach to employee engagement has changed the corporate landscape, and now, with a bit more time to consider their options, the Great Resignation confronts us all.

Companies found the need to fundamentally redefine their company culture and provide their teams with opportunities to grow, develop connections, and find meaning and purpose in a brand new way. Perhaps the time has come, which begs the question…is this Great Resignation really a Great Recognition?

Long-Term Disruptions to the Corporate Landscape — YIKES!? Well…Maybe, Maybe Not!

As we ALL enter this new hybrid-era of work, in order for businesses to be successful, employees need to feel connected to their team. If employees feel a part of a culture that is greater than themselves, they can feel more mentally balanced and vital to the workplace, even when working “at home,” and routinely deliver a higher level of performance than if they feel disengaged or disconnected.

The Future of Corporate Culture — The New Normal!

The future of corporate culture involves meaningful employee engagement, and ultimately growth for the company and its employees. Businesses need to focus on taking care of their teams through programs that foster connectivity. Conversely, businesses that ignore team connections and drive their employees into the ground will find that, regardless of salary or how inherently meaningful their job is, at a certain point people will accept reduced pay and join a brighter, more vibrant, and more caring culture.

If you are ready to provide your employees with ways of becoming more genuinely connected to your business in 2022, then we urge you to start taking action. There is no time like the present, especially as we enter into a new year. There are 345 days left to go — let’s make it the best yet! We are here to support you and help you channel your energy into a fundamental strategy for enhancing your company culture. Let’s get the conversation started! Click here to schedule a meeting that works for YOUR schedule.

As always, I thank you for reading!

Michelle Bagnato, Founder & Chief Engagement Officer

As the Founder & Chief Engagement Officer at Good Culture Consulting, LLC, Michelle specializes in designing custom programs and partnerships that enhance operational vitality and build a vibrant community presence based on shared values. Before devoting her work full time to corporate social responsibility and Good Culture Consulting, Michelle spent 20 years as an internationally-respected producer for the advertising and entertainment industries.