Why the 4th Quarter Is the Most Critical Time for CSR Projects

More and more companies are looking to incorporate corporate social responsibility (CSR) projects into their culture. They recognize many employees today want to be active in their community. They want to give back.

In addition, consumers want good corporate neighbors and partners in their community.

I tell my clients all the time not to give lip service to CSR projects. Rather, I tell them making the projects meaningful, benefits their employees and the company. It helps to keep outstanding employees connected to the company and their team. Also, it keeps employees happy and their morale high.

Quite frankly, in this day and age, it also helps employers avoid The Great Resignation, which, unfortunately, is still a thing.

Doing Good Is Better Than Being Good

So, when is the best time to run your CSR projects?

Well, we know that many employees who are looking to switch employers plan to do so in the last quarter, intending to start their new position after the New Year.

Therefore, it makes a great deal of sense for employers to make sure, at the very least, they run their CSR projects in the last quarter of the calendar year.

That way, the good feelings, comradery and positivity arising from the participation in a successful CSR project will carry over into the next year.

And contented employees stay at workplaces in which they enjoy themselves.

Don’t Forget-Recognize and Reward Employees Who Take Part in CSR Projects

Of course, rewarding employees is a fitting way to recognize their being part of a successful CSR project.

But a reward and recognition program is not a “one-size-fits-all” situation. Some employees would be gratified to get a “job well done” notice in a company newsletter and a gift card or cash award.

Other employees might shy from public recognition. Instead, getting a “Thanks for your help” email is all they need.

Employee recognition companies are out there. Some, like Abundantly, customize reward and recognition programs around your corporate culture and brand.

In short, make sure the people you value, feel valued.

Michelle Bagnato is the Founder and Chief Engagement Officer at Good Culture Consulting. Michelle helps companies create meaningful social responsibility programs for the benefit of the company, its employees and the nearby community. She can help your company create a philanthropic culture that will serve your community and enrich your employees’ work experience.

Worthwhile CSR projects help companies help the community. It also helps companies get and keep good employees and customers.

To get started, call Michelle at 310–741–8036 or email her at michelle@goodcultureconsulting.com